Growth Manager

Business Development · Greenville, South Carolina
Department Business Development
Employment Type Full-Time
Minimum Experience Mid-level

This is a member of the Advisory organization and reports to the Chief Executive Officer.

 

About You

You are an experienced data-oriented brand-builder who believes in showing over telling. You understand that good marketing is about demonstrating the ability to solve customer problems and build real business value. You care more about identifying the right people than you do about identifying a lot of people. You are highly detailed-oriented and painstakingly consider every word, pixel, and color. You understand that tight alignment with Advisory, Product, and Management functions is essential to developing a cohesive message and sustainable demand generation cycle. You care deeply about authenticity and integrity in messaging. You’ve done this before -- driving growth in business-to-business, high touch, long consideration markets.

 

About Us

Worthwhile turns technology-driven transformation into real business growth, partnering with clients on a guided journey through software, data, and advisory. We utilize a human-centered methodology to continuously design, build, and run digital transformation initiatives that deliver real business value in the manufacturing, financial services and healthcare sectors. Our culture is unique and defined by our 19 specific value behaviors. This relentless focus throughout our 25 year history has enabled us to achieve an unprecedented Net Promoter Score of 84 (2x the industry average) and be named the #2 Best Place to Work in South Carolina for 2020. We intend to build on this foundation and grow our business by 7X over the next 6 years.

 

Your Responsibilities

  • Define and tighten Worthwhile’s core brand messaging and strategy and ensure consistency across all mediums 
  • Oversee all aspects of demand generation, promoting Worthwhile to new and existing clients
  • Manage the quarterly marketing budget, making smart investments that drive results
  • Identify core topics, create compelling content, and distribute it via multiple channels
  • Work to build our brand as a destination employer in our industry and build a database of prospective hires by Guild
  • Engage directly with prospective customers and identify Marketing Qualified Leads
  • Work closely with the CEO to identify and hand off high value new business leads resulting in new opportunity creation (Sales Qualified Leads)
  • Work closely with the Strategic Account Manager to identify and hand off high value existing client leads resulting in new opportunity creation
  • Manage and continuously improve all marketing channels including targeted and general email campaigns, LinkedIn, Google Ads, AdRoll, organic SEO, and more
  • Identify and manage specific industry or domain-focused funnels
  • Stay on top of industry trends in software development, data and marketing analytics, and advisory services
  • Be a continuous learner and find creative ways to communicate the value of Worthwhile in a way that drives measurable demand
  • Support any other initiative or project as defined by the leadership team
  • Role expectations: 
    • Results: Meet or exceed pipeline creation and cost of goods sold benchmarks
  • Compensation and benefits:
    • Base salary plus bonus based on revenue
    • Health insurance, paid time off, expense and travel account, and other benefits

The following would be great to have, but are not necessarily required.

  • Experience marketing professional services, custom software or data analytics services
  • Experience using and customizing Salesforce


Your Ethos

  • Perform your work in accordance with our 19 specific values-based actions
  • Make decisions in alignment with our vision:
    • A magnet for companies seeking the most valuable software
    • A destination for people seeking the most fulfilling work
  • Make decisions in alignment with our mission:
    • We entertain an engagement only with the client is significantly rewarded
    • Our employees’ fulfillment will be fueled by our clients’ success
    • Our engagements are successful when our clients request an ongoing strategic relationship
  • Drive deep collaboration among our team with a focus on solutions that make us more valuable to our clients
  • Listen intently and reflectively to prospects and clients with a desire to understand before being understood
  • Be curious and constantly improve to provide better results
  • Excel in communicating with customers; be clear, concise, and anticipate questions
  • Honor your commitments: be on time, every time; deliver what you promise when you promise it

Thank You

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  • Location
    Greenville, South Carolina
  • Department
    Business Development
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level